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Currently, more than 5.2 billion people use the Internet, and the number of active users is steadily increasing every day. This explosive growth propels companies to strengthen their positions in the online space.

They develop online promotion strategies, relying on digital channels for the distribution of advertising messages.

We will share with you the modern tools used in internet marketing and how to make the best use of them. Additionally, we will share our experience in improving brand positions.

Defining Internet Marketing

Internet marketing is a broad term encompassing various strategies aimed at promoting a company and its products using online tools. The primary goals include attracting potential customers, increasing website traffic, and boosting sales.

Before the active development of internet marketing, the costs of promoting goods or services were often unreasonably high and difficult to measure. For example, determining brand recognition through consumer focus groups required significant effort. Today, almost any company can develop its online business, optimize it, forecast campaign effectiveness, and assess investment profitability.

Understanding what internet marketing is, it is important to recognize that this sector is constantly evolving. If just a few years ago, website promotion, email campaigns, and internet advertising were in its arsenal, today, effective business promotion on the internet is impossible without video, blogs, social media targeting, and numerous other tools.